Turning technology ambition into business outcomes.

Technology is rarely the difficult part. Deciding where to invest, what to change and how to turn an idea into measurable value usually is.

I work with organisations on technology strategy, AI, product and transformation – connecting business goals with the decisions and delivery needed to achieve them.

I’m James Lever, a technology consultant and former CTO, with particular experience in travel technology and digital transformation.

About me

I’ve spent more than 25 years working in technology, much of it within the travel industry, across online travel, tour operations, airlines and travel technology platforms.

My career has taken me from building products and leading technology teams to CTO roles and, today, advising organisations on technology strategy, AI, product and transformation. The common thread has been turning business goals into practical technology solutions that deliver real value.

I have a particular interest in how AI is changing businesses, not simply what the technology can do, but how organisations need to adapt to make good use of it.

Sustainability is another area I care deeply about, particularly within travel. I’m interested in how technology can help businesses better understand their impact, make more sustainable decisions, and turn sustainability ambitions into practical action.

Much of what I write here comes from those interests and experiences: technology, AI, sustainability, strategy, people and delivery, and the problems and ideas I encounter along the way.

If you’d like to talk about consultancy, advisory work, speaking or an interesting project, please get in touch.