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Introduction

Back in June I wrote an theoretical article about how Hybrid engines in aviation could help reduce radiative forcing (and essentially carbon) – see Exploring the Viability of Hybrid Neo Engines. In reading through news I was thrilled to see that Airbus has been developing this using smaller motors and newer battery technology.

Airbus has unveiled plans to integrate a series of small electric motors into its first hybrid airliner. https://www.airbus.com/en/innovation/energy-transition/hybrid-and-electric-flight

Continue reading “Airbus’s Hybrid A320: Paving the Path to Sustainable Aviation”

Introduction

In an era of heightened environmental consciousness, businesses increasingly seek to showcase their commitment to sustainability. However, this surge in green marketing has also led to the proliferation of misleading environmental claims, known as “greenwashing.” To address this, the European Union (EU) introduced the Green Claims Directive, which ensures transparency, accuracy, and accountability in green marketing. A recent notable impact of this directive is seen in Booking.com’s adjustment of its green leaf certification following an EU challenge. This blog explores the EU Green Claims Directive, its significance, and how it has influenced Booking.com’s practices.

Continue reading “Greenwashing to Genuine: How the EU is Transforming Green Claims and reshaping OTA Practices”