James Lever

Blog

Home
Blog
Page 3
Protecting Your Digital IP with Mid-Layers: Adding Value While Maintaining Flexibility with Third-Party Systems

Protecting Your Digital IP with Mid-Layers: Adding Value While Maintaining Flexibility with Third-Party Systems

Read more
Balancing Technology and the Human Side of Change

Balancing Technology and the Human Side of Change

Read more
Will Expedia Group’s Single Identity (One Key) Strategy Provide a Significant Competitive Advantage

Will Expedia Group’s Single Identity (One Key) Strategy Provide a Significant Competitive Advantage?

Read more
Are Traditional Travel Agents Under Threat from AI Agents

Are Traditional Travel Agents Under Threat from AI Agents?

Read more
Travel technology: an opportunity for growth

Travel technology: an opportunity for growth

Read more
Why we need sustainability for hospitality

Why we need sustainability for hospitality

Read more
Digital Strategy: the blue-print for growth

Digital Strategy: the blue-print for growth

Read more
The Role of Travel Agents in Driving Sustainability

The Role of Travel Agents in Driving Sustainability

Read more
Navigating the Challenges of Standardisation and Digital Enablement in Airline Alliances

Navigating the Challenges of Standardisation and Digital Enablement in Airline Alliances

Read more

Disney or Universal Studios

Read more
Unlocking the Future of Airline Distribution: The Strategic Importance of NDC One Order

Unlocking the Future of Airline Distribution: The Strategic Importance of NDC One Order

Read more
Airbus's Hybrid A320: Paving the Path to Sustainable Aviation

Airbus’s Hybrid A320: Paving the Path to Sustainable Aviation

Read more
James Lever
The thoughts of a CPTO focused on strategy, technology and sustainability.
Copyright © 2026 James Lever. All rights reserved.
Linkedin-in