Airbus’s Hybrid A320: Paving the Path to Sustainable Aviation


Back in June I wrote an theoretical article about how Hybrid engines in aviation could help reduce radiative forcing (and essentially carbon) – see Exploring the Viability of Hybrid Neo Engines. In reading through news I was thrilled to see that Airbus has been developing this using smaller motors and newer battery technology.

Airbus has unveiled plans to integrate a series of small electric motors into its first hybrid airliner.

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Greenwashing to Genuine: How the EU is Transforming Green Claims and reshaping OTA Practices


In an era of heightened environmental consciousness, businesses increasingly seek to showcase their commitment to sustainability. However, this surge in green marketing has also led to the proliferation of misleading environmental claims, known as “greenwashing.” To address this, the European Union (EU) introduced the Green Claims Directive, which ensures transparency, accuracy, and accountability in green marketing. A recent notable impact of this directive is seen in’s adjustment of its green leaf certification following an EU challenge. This blog explores the EU Green Claims Directive, its significance, and how it has influenced’s practices.

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Sustainability in Industry 4.0 and Industry 5.0: Bridging Technological Evolution and Environmental Responsibility


The advent of Industry 4.0 has revolutionised the manufacturing landscape, introducing a new era of smart factories where cyber-physical systems, the Internet of Things (IoT), and cloud computing converge. As this industrial paradigm continues to evolve, the focus is gradually shifting towards Industry 5.0, which emphasises human-centric approaches and sustainable practices. This blog explores the origins and development of Industry 4.0 and Industry 5.0, highlighting their implications for sustainability in modern manufacturing.

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The Effectiveness of Communal Heating Systems: Lessons from Finland for Global Adoption

As the world grapples with the twin challenges of climate change and energy efficiency, innovative solutions for sustainable living are more critical than ever. One such solution, prominently used in Finland (and other european cities), is the communal heating system, also known as district heating. This method of heating has proven highly effective in Finland and offers valuable insights into how similar systems could be implemented globally.

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Sand Silos/Batteries: A Novel Solution for Efficient Energy Storage

As the world transitions towards renewable energy sources, one of the significant challenges that arise is how to store surplus energy efficiently. Variable energy usage patterns and the intermittent nature of renewable sources like solar and wind make it essential to find effective storage solutions. One promising and innovative approach is the use of sand silos to store unused energy as heat. This method not only addresses the issue of energy storage but also offers an environmentally friendly and cost-effective alternative. Let’s explore how sand silos can revolutionise energy storage and contribute to a more sustainable future.

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Is Your Travel Business Ready for CSRD Disclosure?

The travel industry, like many others, is facing increasing pressure to operate sustainably and transparently. The upcoming EU Corporate Sustainability Reporting Directive (CSRD) represents a pivotal step in this direction, mandating comprehensive ESG (environmental, social, and governance) disclosures. But what does this mean for your travel business? Are you prepared to meet these new requirements?

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AI and sustainability

Artificial Intelligence (AI) is revolutionising sustainability efforts across various sectors by providing advanced tools for data analysis, resource optimisation, and predictive modelling.

In environmental conservation, AI aids in monitoring ecosystems, predicting climate changes, and managing natural resources more efficiently. In industries, AI-driven solutions enhance energy efficiency, reduce waste, and optimise supply chains, contributing to lower carbon footprints. Moreover, AI facilitates the development of smart cities, promoting sustainable urban planning and management.

By harnessing AI’s capabilities, we can address complex sustainability challenges more effectively, paving the way for a greener and more sustainable future.

Why travel needs a specific sustainability framework

Travel and tourism are integral parts of our lives, providing opportunities for leisure, exploration, and cultural exchange. However, they also pose significant challenges to sustainability. The industry’s unique characteristics—variable occupancy, integration of leisure and restaurant services, and consolidation by tour operators and travel agents—necessitate a specific sustainability framework to ensure consistent and meaningful reporting.

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Why Sustainability is Far More Than Just Environmental

When we hear the term “sustainability,” our minds often leap to images of recycling bins, renewable energy sources, and lush green forests. While environmental stewardship is a critical component of sustainability, it is only one piece of a much larger puzzle. True sustainability encompasses a holistic approach that includes economic stability, social equity, and cultural vitality. Here’s why sustainability is far more than just environmental.

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