Personalisation first starts with an exchange
Personalisation is a hot topic, there’s numerous examples which show that if you tailor the products to a customers preference they are more likely to convert.
Paradox of choice
Its a well known fact that if we are looking for something specific that, when given a large choice we will struggle to make a decision, whereas if you only have a small choice the decision is much easier to make.
How to get the spec right the first time round.
Software development has its challenges, we take a brief based upon some requirement, we design a solution, it takes time to implement and at that point, we often deploy to production hoping the business case that defined the project holds well.
Architecture and Usability.
When I’m not designing software, I have an interest in modern architecture. Specifically public spaces and buildings. I’m fascinated at the materials and designs which have been put into place.
Handling Lost or ignored customer inputs
We have all experienced this, we’ve closed our laptop, done something else, taken a call for instance and returned to what we were doing to find; I’ve been taken to the home page without message I’ve received a session timeout message You complete an action, but that action fails.
Everyday usability
I have always had an interest in design and usability, I’m not entirely sure where this came from.
We have to be informed and bold to innovate.
Innovators, are by definition pioneers. They set the way, they embrace new technology. When starting new, deciding on new exciting technology is in some respect straightforward.
Who cares about flying?
In a recent conference, on a round table, one comment was made that resonated with me. No one wants to fly.
When all things are near equal, loyalty matters.
Last year I started travelling regularly to India, as a result I joined the BA executive club.
A 100ms target
A 100ms target
Hackers and data exploits
Its slightly scary how many systems have been hacked lately, data exposed. Data which is personal. When we design systems we should consider the controls around sensitive data, where possible we must encrypt and segment responsibilities.