Embracing Holistic Sustainability: The Key to Future Success in the Travel Industry
In today’s rapidly evolving travel landscape, sustainability is no longer a mere buzzword; it is a fundamental driver of long-term success. Travel companies that embrace a holistic approach to sustainability, grounded in a clear sense of purpose, are better positioned to thrive in the future. This post explores why a purpose-driven, holistic sustainability strategy is […]
The Greenwashing Dilemma: Why We Should All Care
In today’s world, where environmental consciousness is on the rise, companies are increasingly eager to present themselves as champions of sustainability. However, this surge in eco-friendly marketing has given rise to a troubling phenomenon: greenwashing. As consumers and stakeholders, it is crucial to understand what greenwashing is, why it matters, and how we can combat […]
Setting Realistic Targets to Achieve Net Zero by 2050
The race to achieve net-zero emissions by 2050 is on, and while the goal is ambitious, it is crucial for mitigating the worst impacts of climate change. However, setting targets that are too ambitious without a practical roadmap can lead to disillusionment and failure. To ensure success, we must establish realistic, achievable targets that progressively […]
Estimating Your Scope 1, 2, and 3 Carbon Emissions from Accounting Data: Accurate Enough to Meet Changing Legislation?
As the global push towards sustainability intensifies, businesses are increasingly required to account for their carbon emissions. This accounting is typically divided into three scopes: Scope 1 (direct emissions from owned or controlled sources), Scope 2 (indirect emissions from the generation of purchased electricity), and Scope 3 (all other indirect emissions that occur in a […]
Sustainability: What is Double Materiality, and Are We Ready?
In the evolving landscape of corporate sustainability, a concept that has gained significant traction is “double materiality.” While traditional materiality focuses on financial impacts on a company, double materiality broadens the scope to include environmental and social impacts of the company’s activities. As businesses and regulators increasingly recognise the importance of sustainability, understanding and preparing […]
Is Implementing in a Hotel Expensive?
The concept of sustainability has become a focal point in many industries, and the hospitality sector is no exception. With the growing awareness of environmental issues, guests are increasingly expecting hotels to adopt green practices. However, a common concern among hoteliers is the cost associated with implementing sustainability initiatives. Is going green an expensive endeavour […]
Exploring the Viability of Hybrid Neo Engines and Their Potential to Lower Radiative Forcing
The aviation industry has long been under scrutiny for its significant contribution to greenhouse gas emissions and the ensuing radiative forcing, which exacerbates global warming. As the world seeks greener alternatives, the concept of hybrid engines, particularly for the new generation of engines like the Neo engines, has gained attention. This blog explores whether the […]
Being Data-Driven Shouldn’t Mean Only Measuring Sales Metrics
In the contemporary business landscape, the phrase “data-driven” has become ubiquitous. Organisations of all sizes and across various industries are touting their data-driven approaches as a mark of sophistication and a pathway to success. However, there is a common misconception that being data-driven is synonymous with solely focusing on sales metrics. While sales data is […]
Hydrogen in Commercial Air Travel: A Lofty Dream or Grounded Reality?
The aviation industry, like many others, is under increasing pressure to reduce its environmental impact. Amidst various innovative solutions, hydrogen has been hailed as a potential game-changer for sustainable air travel. However, despite its promise, the practical challenges associated with hydrogen, particularly its volumetric energy density compared to traditional aviation fuel, make its widespread adoption […]
Leveraging AI to Enhance Sustainability in the Travel Industry
In today’s rapidly evolving world, sustainability has become a critical concern across various sectors, and the travel industry is no exception. With increasing awareness of environmental issues and the impact of tourism on our planet, travel businesses are under mounting pressure to adopt sustainable practices. One powerful tool that can help these businesses achieve their […]
From Good to Great (Jim Collins)
The Importance of Selecting a Great Team: Insights from Jim Collins’s “Good to Great” Jim Collins’s book, “Good to Great,” delves into what differentiates merely good companies from truly great ones. Among the many insights Collins offers, one stands out as particularly crucial: the critical importance of selecting a great team. First Who, Then What […]
My love affair with Michael Porter !
As a technology officer with a profound interest in the intricacies of business strategy, my journey has been heavily influenced by Michael Porter. His models, despite being crafted over three decades ago, continue to be invaluable in guiding strategic decisions. The Timeless Relevance of Porter’s Models What fascinates me most about Michael Porter’s work is […]