My experience of transitioning to Agile
Agile as I’m sure many of you are aware is an iterative development process which empowers teams, and allows for rapid development. Sounds great right?
Where’s the inspiration?
Many OTAs lack inspiration, its become “all about the booking funnel”, to me the destination matters, more so than the hotel or the flight. But exploring online leaves me with a feeling of exhaustion and confusion.
Travel Agents of the future
I respect travel agents. They work really hard and have a wealth of knowledge, it upsets me that in some circumstances the customer then goes and tries to book it directly. Their attempts are often thwarted by going a deal too far and then realising that they’ve booked indirect flights or have to deal with […]
A hidden piece of game theory.
At the 2017 Airline information conference, I was a little surprised to hear a talk on philosophy. But in fact it was quite thought provoking.
Does the number of steps in a booking journey matter?
At the Airline Information Conference, Amadeus showed a study that they conducted, comparing major airlines with regional LCC, and this study showed that most LCC had more steps in their journey than most full service airlines. LCC often requested information sooner, such as an email address, which enabled personalisation and basket abandonment, but many had a […]
How buying Nike Sneakers could inspire the next travel experience.
Retailers, especially large retailers have spent a lot of time working out how people will buy their products, and as much as I’d love to be part of a team that size, I doubt many travel companies can afford such a budget. When considering new UX prototypes, its essential to consider ideas, this is usually […]
The next generation
As technology evolves, the demands from the emerging generation drives the technology which the next emerging generation will take for granted.
Fashion and Design
At a recent Render conference, the conference for front-end development I listened to a talk by Sarah Semark titled “The Unbearable Likeness of Web Design”. What was interesting was her perspective on common style and themes.
Personalisation first starts with an exchange
Personalisation is a hot topic, there’s numerous examples which show that if you tailor the products to a customers preference they are more likely to convert.
Paradox of choice
Its a well known fact that if we are looking for something specific that, when given a large choice we will struggle to make a decision, whereas if you only have a small choice the decision is much easier to make.
How to get the spec right the first time round.
Software development has its challenges, we take a brief based upon some requirement, we design a solution, it takes time to implement and at that point, we often deploy to production hoping the business case that defined the project holds well.
Architecture and Usability.
When I’m not designing software, I have an interest in modern architecture. Specifically public spaces and buildings. I’m fascinated at the materials and designs which have been put into place.