Conversational vs traditional customer experiences.

I’ve been working on a project with for several months, and what those guys can do with linguistic understanding (and context) is pretty amazing.

Looking at a traditional customer experience in travel.

A traditional UI for example google’s multi-itinerary flight search form, has prescribed inputs

The customer enters data, select dates, and builds their itinerary. – comparing this to a dialogue with a travel agent the questions would be mostly the same. (“I’m interested in going to Singapore, I need to go via doha to attend a meeting but just for a day. Here’s my dates”)

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Should BA offer an easyjet style subscription model for economy passengers?

There’s been a lot of negativity against BA since they changed their service to buy onboard (for non business) on short haul flights. Is it time for BA to offer a membership scheme (Short Haul Plus) granting customers upto £25 off their short haul fares in return for an annual membership?

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The future of airline(s)

In the travel marketplace there have been a number of start-ups disrupting the norm.  AirBnB came from nowhere.  There had been peer to peer accommodation services for many years, but AirBNB came and made renting a room easy for a global audience and within a few years has become one of the market leaders.

Uber have done the same, challenging the norm for taxi services. Recently, talking to an uber driver, he expected his local taxi firm to close, and for their to only be the likes of Uber and Lyft in the near future.

These companies have formed as a startup and disrupted the norm, so whats to stop the next startup from doing the same in the airline industry?

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