Airlines are not equal so why do OTAs present them in the same way?
In today’s OTA’s, flights are standardised. But airline’s aren’t equal, so why are airlines presented in the same way when booking flights indirectly?
Why accessibility should be part of your strategy.
Its easy to build sites for the majority, but building user interfaces that work for visually impaired, deaf, and the less abled, requires consideration and skill.
Are transactional emails crying wolf?
Transactional emails are a common term used for important emails that relate to a purchase or booking event. Examples are; “Your package has shipped”, “Important information about your booking” or “Your flight has changed”.
Tools to visualise prototypes.
Whenever possible before building out a spec, I would recommend you sketch or model an application idea or prototype visually. For me design is quite visual and only once its on paper or on-screen does it come alive.
Regressions, regressions, regressions
“one tiny change, one massive issue!” When planning a continuous integration (CI) strategy, it’s important to ensure that code is deployed and tested appropriately for every release.
In the future, who will own my personal data?
Today when we access data online, web sites capture “big data”, often supplemented by 3rd party profiling data. In this post I’m looking at how our data is shared, with whom and the accuracy of the data. With the upcoming EU General Data Protection Regulation this is an interesting subject.
The hidden cost of WorldSIM.
One of my team was visiting the UK. On this occasion they had their own UK Sim which had credit. All was fine until I realised some unexpected costs.
Digital Maturity is the main gap between OTA and Airlines today.
When comparing OTA and Airlines, they sell a similar product. Both sell flights, both sell packages (in most cases). So why is it that OTA dominate in online search?
Thoughts on Personalised Pricing
As e-commerce web sites and mobile apps collect more data on their consumers, it’s inevitable that the data will trigger the start of a personalised experience.
BA and the 27th May 2017
As someone who was departing on the 27th of May on BA I happen to have first hand experience of the issues that amassed that day. As my departure was late in the day I suspect my experience was quite different to those who had already checked-in, or were due to land when the issues […]
The importance of Disaster recovery.
As a CTO I am involved in considering risks in infrastructure, and to consider the risks in the event of an IT disaster.
The future of airline(s)
In the travel marketplace there have been a number of start-ups disrupting the norm. AirBnB came from nowhere. There had been peer to peer accommodation services for many years, but AirBNB came and made renting a room easy for a global audience and within a few years has become one of the market leaders. Uber have done the same, […]