Google Ads is an effective way of acquiring customers, but businesses often forget that they have great potential in the data they already have. Google has become the Amazon of marketing, it’s the go to place to capture leads and increase sales. More Ads = More leads = More conversions = More Sales.
Where this is effective, it bears a cost. As more agencies compete, the cost per click increases for the same consumer, the conversion drops, and the only real winner is Google.
With an average cost per acquisition of £50+, there are other ways to increase sales.
Customer Data Platforms. Know your customer.
Continue reading “Unlock the potential in your existing database with a customer data platform and rebalance your google ad spend.”