Google Ads is an effective way of acquiring customers, but businesses often forget that they have great potential in the data they already have. Google has become the Amazon of marketing, it’s the go to place to capture leads and increase sales. More Ads = More leads = More conversions = More Sales.
Where this is effective, it bears a cost. As more agencies compete, the cost per click increases for the same consumer, the conversion drops, and the only real winner is Google.
With an average cost per acquisition of £50+, there are other ways to increase sales.
I’ve been working on a project with Pat.ai/EC.ai for several months, and what those guys can do with linguistic understanding (and context) is pretty amazing.
Looking at a traditional customer experience in travel.
A traditional UI for example google’s multi-itinerary flight search form, has prescribed inputs
The customer enters data, select dates, and builds their itinerary. – comparing this to a dialogue with a travel agent the questions would be mostly the same. (“I’m interested in going to Singapore, I need to go via doha to attend a meeting but just for a day. Here’s my dates”)
Traditional applications can be monolithic beasts with APIs as the final layer These services present a prescribed flow are often inflexible and were built to do a specific purpose.
Traditional applications are usually object oriented with a series of services being called internally, and eventually rendered as a soap/rest API. Quite often with all functions being within a single code repo.
OpenVPN has been my goto appliance for SSL VPN connections for Devops accessing cloud services, especially as AWS doesn’t have its own SSL VPN gateway!
Open VPN provides a good UI and client tools. Until recently I’ve been happy to pay for its annual licence fee as it offered good value, but earlier this year they changed their model and increased their prices by 400% (oh wait thats before discount, its ONLY increased by 229%).
Zebra printers are one of the most popular label printers, also the printer recommended by Royal Mail Click and Drop (which links to Shopify). For new sign ups Royal mail offer a £150 Zebra GK420D printer which is a great deal but it isn’t a wifi printer (it is usb, serial or parallel). Network versions are available but are about £200 more.
Using a zebra printer wired is fine, but its a bit messy being tied to a cable in 2021! It would be much more convenient if it was wireless.
In our current covid landscape, overseas holidays in 2021 feel quite far away.
The question is, is a UK holiday significantly different in cost to an overseas holiday.
In review; It’s about the same if you book early. For my example I took prices today (1st Feb) for bookings on the 1st August for 7 nights. 4 pax (2 Adults, 2 Children) – i’m using airbnb to give average costs per night as a base line.
Lets compare popular UK with popular Spanish destinations.
At the minute travel companies are releasing sales promoting a low deposit, fully flexible booking to secure their 2021 holiday.
With the current terms, your deposit is refundable (cash/voucher), previously this would have been non-refundable. As a result many consumers are willing to potentially book multiple bookings (to different destinations) on the hopes that they can get a great deal for multiple possible destinations by booking early, and then cancelling nearer the time of departure